The Most Important Part of Going Self-Employed in the Trades

Tradesman

Making the leap into self-employment is a bold and exciting step — and for many tradespeople, it can be the best career decision they’ll ever make. The idea of financial freedom, setting your own hours, and working at your own pace is incredibly appealing.

But here’s the truth that often goes unspoken: Being highly skilled in your trade is not enough to build a successful business.

You might be the best plumber, carpenter, or electrician in your area — but if no one knows you exist, your talent doesn’t matter. You don’t have a business.You have a skill… without a customer.

The Real Purpose of a Business in the Trades

A business, especially in the trades, means a way to generate and retain customers.

Many tradespeople coming from an employed background often underestimate this. They’re focused on delivering quality workmanship — which is essential — but they overlook the most critical element: lead generation.

Without a steady flow of leads, you simply don’t have consistent work. Without consistent work, you don’t have consistent income. Without consistent income, you don’t have a business.

So, How Do You Get Leads?

There are several routes, and each comes with its pros and cons. Let’s break them down:

1. Lead Generation Platforms (e.g., Checkatrade, Rated People, MyBuilder)

These platforms offer quick access to job leads. You pay for visibility or per lead, and customers come straight to you.

Pros:

• Immediate access to warm leads.

• Easy to set up and start.

• Great for getting initial jobs and reviews.

Cons:

• You’re competing with many other tradespeople.

• Can become expensive over time.

• You’re building their business, not yours.

2. Word of Mouth & Local Networking

This is the old-school route — and it still works. Happy customers tell their friends, and over time, your name spreads.

Pros:

• Trust is already built in.

• No cost.

• Often leads to long-term clients.

Cons:

• Slow to build.

• Not scalable.

• Unreliable volume, especially early on.

  
  

3. Build Your Own Online System

This is the method I’m personally working on — building a custom website and digital presence that can generate consistent leads over time. Think of it as your own Checkatrade, where you own the platform.

Pros:

• You control your brand and customer journey.

• Long-term asset — you build equity in your business.

• Scalable: once you have steady leads, you can hire and expand.

Cons:

• Takes time to build.

• Upfront costs (website, SEO, ads, etc.).

• Requires either learning marketing or outsourcing it.

  
  

The Bottom Line

It’s easy to overlook, but lead generation is the foundation of your business. Without it, even the best tradesperson will struggle. Whether you buy leads, grow organically, or build your own lead system — you must have a plan.

So if you’re thinking about going self-employed, don’t just think about the tools in your van — think about the tools that will bring customers to your door.

Wishing you all the best on your journey — go build something great!

George